Episode 1: Tailoring your Clinical and Brand Story with Integrity
with Bill Seitz from Monaghan Medical
What you'll learn in this episode:
In our first episode, Parth Khanna, CEO of ACTO, speaks with Bill Seitz, VP of Sales and Marketing at Monaghan Medical about building effective commercial teams and tailoring the clinical and brand story. Recently, Monaghan Medical won the American Association for Respiratory Care’s Zenith Award for the fifth year in a row for the quality of their products, helpfulness of sales personnel, truth in advertising, and support.
Key Questions:
How has the medical device industry evolved over the years?
What role does education play in medical device commercialization?
What does an ideal relationship between a medical sales rep and a healthcare provider look like?
